Build a Website or Platform, Improve Internal Workflows, Organize or Analyze Data

Douglass CLT Website & Data Integration

Client: Douglass Community Land Trust Year: 2024-2025 Industry: housing

Ongoing redesign, data integration, and digital strategy for housing-focused nonprofit.

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Project Overview

Website modernization and CRM-connected digital infrastructure support for community land trust.

The Challenge

  • Legacy site architecture was outdated
  • Salesforce forms needed better integration and automation
  • Client required responsive design and SEO improvements

Our Approach & Key Contributions

CRM & Form Integration with WordPress

Configured integrated forms that push to Salesforce and deliver PDF receipts, streamlining housing application workflows.

CRM IntegrationForm DesignAutomation

→ Custom Salesforce-connected application forms

Redesign of Homepage and Member Areas

Updated homepage layout and templates with Elementor, improving accessibility, responsiveness, and usability.

UI/UX DesignResponsive LayoutsWordPress Templating

→ Mobile-friendly, accessible redesign live

SEO Optimization and Google Indexing

Implemented SEOPress, fixed metadata, and submitted sitemap to improve search visibility of housing pages and resources.

SEO ToolsTechnical Site OptimizationAnalytics Integration

→ Improved search engine indexing & structure

Tools & Technologies

WordPressWPFormsSalesforceElementor

Outcomes & Results

A faster, more functional and user-friendly site for DCLT that enhances program delivery and public trust.

New membership and housing forms launched; home page redesign and SEO fixes increased usability and search reach.

Key Metrics

2Salesforce-integrated forms launched
20Plugins optimized

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