Housing Discovery, Website Redesign, Community Engagement

Douglass CLT: Housing Discovery & Website Redesign

Client: Douglass Community Land Trust Year: 2024-Present Industry: Affordable Housing, Community Land Trust, Nonprofit

Redesigned Douglass CLT’s public website to connect residents with affordable housing listings, explain community ownership, and provide clear pathways to express housing interest and participate.

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Project Overview

Douglass CLT’s public website serves residents exploring housing opportunities and community members looking for ways to participate. The project brings housing discovery, organizational information, and participation pathways into a shared WordPress experience.

The Challenge

  • Housing listings, ownership models, community information, and interest forms need to work together so visitors can understand their options and find a relevant next step. This case study focuses on that public website experience
  • the related membership automation project covers CRM processing.

Our Approach & Key Contributions

Housing Discovery & Property Pages

Organized available homes with property-type filters and individual property pages. Listing cards and detail pages present ownership context, availability notices, and property photography, with links into the housing-interest journey.

Information ArchitectureWordPress DevelopmentContent Modeling

→ https://wordpress-388196-1857488.cloudwaysapps.com/wp-content/uploads/2026/09/Douglass-CLT_Available-Homes_Full-Page_2026-09-08_Retry.jpg

Website Design & Community Ownership Content

Designed the homepage and supporting pages around Douglass CLT’s mission, housing opportunities, permanent affordability, and stewardship. Shared navigation and consistent page styling connect these topics across the site.

UI/UX DesignWordPress TemplatingContent Design

→ https://wordpress-388196-1857488.cloudwaysapps.com/wp-content/uploads/2026/07/Douglass-CLT_Screenshot_What-We-Do-Full-Page-scaled.jpg

Housing Interest & Participation Pathways

Connected housing-interest guidance with orientation and homebuyer preparation resources. Organized participation options for events, membership, volunteering, and committees so visitors can choose a relevant next step.

User Journey DesignForm UXContent Organization

→ https://wordpress-388196-1857488.cloudwaysapps.com/wp-content/uploads/2026/07/Douglass-CLT_Screenshot_Participate-Full-Page.jpg

Tools & Technologies

WordPressElementorWPForms

Outcomes & Results

Delivered a public website that brings housing opportunities, community ownership information, and participation pathways together.

Visitors can browse homes by property type, open individual property pages, access housing-interest guidance, and explore ways to participate. The gallery documents the website as captured in July 2026.

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