Project Overview
ICRG needed end-to-end digital management support for its evolving content ecosystem, including a centralized system to track and analyze resource download data.
The Challenge
- No centralized system for tracking resource usage across platforms
- Manual data processing made it hard to surface actionable insights
- Resource library growth outpaced internal reporting capacity
Our Approach & Key Contributions
Centralized Resource Analytics & Data Architecture
Designed and implemented a data workflow and dashboard that centralized download data and surfaced strategic insights across key indicators, transforming reporting from manual effort to insight-driven decision-making.
→ 1,500+ downloads categorized across 100+ countries
Strategic Reporting & Monitoring Evaluation Learning (MEL) Alignment
Connected dashboard insights to internal strategy and USAID reporting; designed tailored visual reports and summaries to guide team planning and stakeholder communication.
→ 100% improvement in tracking and visibility from data-driven insights
Digital Content Ecosystem Management
Provided end-to-end support for ICRG's content ecosystem including metadata structuring, content QA, internal coordination, and process documentation to improve resource discoverability.
→ Structured tagging and resource protocols implemented
Tools & Technologies
Outcomes & Results
Prior to implementation, resource downloads were untracked and engagement was estimated through general site analytics. Post-launch, every download was captured with full user metadata, enabling near real-time strategic insights and reporting exceeding funder expectations.
Staff now have on-demand access to usage trends; Insights used for strategic planning and USAID stakeholder reporting; Streamlined internal communications around resource relevance
Key Metrics
Client Testimonial
"Highly recommend Justin Franks! His technical and collaborative skills have been invaluable to U.S. Overseas Cooperative Development Council (OCDC) and its research arm, the International Cooperative Research Group."
— Judith H, Director, International Cooperative Research Group (ICRG)
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