Website Rebuild with CRM Ordering

PPGC Website Rebuild + CRM Integration

Client: Perennial Promise Grower's Cooperative Year: 2025 Industry: Agriculture & Food

Modernized the PPGC website on WordPress and added a gated B2B ordering form that pushes partner orders straight into Zoho CRM, ending manual data entry.

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Project Overview

PPGC needed a scalable site that reflected its mission while simplifying ordering for brand partners.

The Challenge

  • The legacy Webflow site was hard to update and required spreadsheet exports to process orders, slowing sales follow-up and risking errors.

Our Approach & Key Contributions

WordPress Rebuild & UX Overhaul

Rebuilt the entire site in WordPress with a fresh design, streamlined navigation, and full content migration.

WordPressElementorInformation ArchitectureAccessibility

Gated Ordering Portal + Zoho CRM

Developed a secure ordering page whose submissions create or update records in Zoho CRM via webhook automation.

Zoho CRMWebhooksJavaScriptAutomation

Staff Training & Launch Support

Delivered live training so staff can manage content and orders independently.

TrainingChange Management

Tools & Technologies

WordPressElementorZoho CRMJavaScriptStripeGravity Forms

Outcomes & Results

Mobile-ready site and automated CRM pipeline reduced friction for staff and partners.

All partner orders now land in Zoho CRM, page-load time improved 45 percent, estimated 5 hours per week in admin savings.

Client Testimonial

"We partnered with Justin to migrate our existing Webflow site to a redesigned WordPress site and integrate it with our CRM, all under a tight funding deadline. Justin was responsive, easy to work with, and consistently delivered. He collaborated closely with another contractor to implement online ordering and CRM integration that gave our co-op new capabilities. We also appreciated his feedback on architectural decisions and his ability to adapt as our needs evolved. This project really helped take our co-op to the next level."

— Project Lead

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